Voters force politicians to jump into the web
The First Annual Voter Expectations Survey attracted more than 250,000 voters who interacted with rich media ad units.
Jointly developed by PointRoll -a leading developer of innovative rich media-, the E-Voter Institute and HCD Research, the research revealed that the interactive online environment is growing in its influence and usage among voters.
Initial key findings showed that an overwhelming majority of respondents expect candidates to use online technology as part of their campaign efforts (87 percent expect they will have a Web site; 70 percent expect the use of email). Also, while respondents continue to see TV ads as the most effective way for campaigns to reach them, e-mail and websites are ranked higher than traditional methods such as phone and radio ads.
It clearly emerges from the survey that Internet users of all ages are actively looking for information on candidates and sharing what they find, and that winning in 2008 US elections will require using the Internet in addition to traditional media.
