Politicians in Europe take advantage of Web 2.0

Kelly Capell, from BusinessWeek  recently profiled a group of European politicians who have taken to blogging and podcasting to get their messages out, while seeking new ways to engaging voters.

One example is David Cameron, Britain’s Conservative Party leader and eventually the country’s next Prime Minister. Borrowing ideas from photo- and video-sharing sites such as Flickr and YouTube and social-networking sites such as MySpace, Cameron launched his own video blog, a few weeks ago.

New media tools such as blogs, podcasts and video blogs, are quickly becoming the 21st century equivalent of stump speeches, allowing politicians to reach a younger, more Web-savvy generation of voters.

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